A new camera. A coffee shop or restaurant. Tickets to a concert. A vacation destination. Online ads help us conveniently find almost anything we’re looking for on the web.
We continue to see significant growth in online advertising, with billions of display and text-based ads published each year, through self-service platforms, and driving a global system of commerce for businesses and consumers. These self-service models have created limitless opportunities for businesses of all sizes to promote their products and services and seamlessly reach their target audiences.
The ads-supported Internet has proven to be a successful and beneficial model to consumers, and many of our favorite search engines, email services, social networks, mobile apps, and news outlets provide content and services for free through revenues generated through online advertising. The companies that operate these online advertising platforms invest millions in sophisticated and scalable systems that include automated filtering technologies and manual review processes to ensure that harmful and deceptive ads never reach consumers. And these systems are constantly updated to combat new threats as they emerge.
TrustInAds.org comprises a group of internet industry leaders that are working together to protect consumers, publishers, advertisers and platforms from malicious online advertisements and deceptive practices. With this effort, our member companies are collaborating to identify trends in deceptive ads and sharing best practices related to ads policies, security and consumer safety to enhance the online advertising experience for everyone.